It’s not every day that someone starts a company on an e-commerce website that goes on to become a success in its own right. But that’s exactly what happened Lime Crime and its founder Doe Deere. Back in 2004, Doe Deere registered a company on e-bay and named it “Lime Crime”. Lime Crime can be described as a do-it-yourself cosmetics company. And it is also one of the first companies, especially cosmetic companies, to be exclusively a digital-based company.
What makes Lime Crime Different?
From the get go Doe Deere wanted her company to be different. Her makeup style reflects here attitude towards cosmetics and life in general. Even for someone who knows nothing about cosmetics will immediately notice that her products are located on the bright side of things! That is, Lime Crimes makeup products are very colorful. Almost to the point of being garish for some. But that is exactly Doe Deere’s point. She believes in two things when it comes to makeup; it should be seen as a fun activity and cosmetics are not only about hiding imperfections, but also a form of art where you can express yourself.
In fact, she even has a name for her customers and she calls them unicorns. The reason why she gave them that nickname is that as she puts it, is the type of person who is “born different and proud of it”. She feels that it takes a certain type of personality to pull off the colors that they offer. Whether you agree or not with her sense of style, one thing for sure is that she has turned her attitude into success. Today she is considered to be one of the most successful self-made women in business. One of the proofs of that is her appearance on the cover of “Self-Made” magazine along with other well-known successful women. The magazine named her one of the “top inspiring female entrepreneurs” in 2016.
Today, Doe Deere still maintains her childhood passion and attitude towards colors and continues to be a major decision maker of the company’s products by helping to create them. Lime Crimes products are animal-friendly and cruelty-free.
Nathaniel Ru has been helping a lot of people build a better meal plan. He has become the creator of Sweetgreen, and this is one of the most interesting restaurants for people that are looking for some good quality food that is also healthy. Nathaniel has taken on different Innovative concepts and his desire to put SweetGreen in the limelight. He has managed to create some cashless stores, and this is something that definitely improved the safety of the customers that are eating in this establishment. He has also created a way for people to get meals that have vegetables. He has a Sweetgreen Festival, and there are also lots of other connections going through schools and business functions.
Nathaniel Ru has done an awesome job of getting word out about Sweetgreen, and it appears that this company is on the verge of big things in the future. It is one of these companies that has manage to transition over the years as an innovative restaurant chain that is still trendy. Much of the reason for the success of Sweetgreen has to do with the limited amount of locations that these stores exist in. Everyone that wants to get a Sweetgreen meal does not have the ability to do so, and that may be the thing that makes Sweetgreen a novelty. People never know exactly what they may be able to get from one Sweetgreen meal to another because it has a different seasonal menu depending on the state that they are in. This is something that is very pleasing to people that travel.
Nathaniel Ru wants to take his delectable healthy food choices around the world, but he realizes that this will be time-consuming. He knows that there is a connection that he has to have with the local farm in any area where he opens up a store. He knows that this is what it will take in order to make sure the fresh food is available at every one of the Sweetgreen locations.
Nathaniel Ru has been able to establish a very successful franchise because he presented something that was different from what everyone else was doing. While many were capitalizing on the fast-food explosion and building a different type of dollar menu Nathaniel Ru was taking time to give consumers healthy food choices that will serve as an alternative to fast food and the former standard.
Neogama is one of Brazil’s top advertising and communication firms. They have been in operations since 1999 when Alexandre Gama first founded the company. Both Neogama and Alexandre Gama have won multiple awards and together they are changing the industry.
Alexandre Gama received two degrees from the Armando Alvarez Penteado Foundation. One in communications and another in advertising. He has dipped his hands in many fields including the music industry, Brazilian art and advertising. Of course, his most notable has been advertising. In 2006 he was named one of seven most important business professionals in Brazil and he even won Agency Director of The Year. A year later, in 2007, he was awarded entrepreneur of the year and received recognition as one of the top ten leaders in communication. Again, in 2009 he was named one of ten most important leaders in communication in Brazil. These are just some of many awards he has won as a leader.
Neogama, on the other hand, has received many awards as well. In their first year of establishment they won a Lion at The Cannes Festival. This was the first time in history that a company received such an award in only their first year of operation. In 2002 the company was named Agency of The Year for their work in advertising. A year later, in 2003, they won two additional Lions at The Cannes Festival. The company has had a few partnerships with other companies, but has since returned to having no partners and Alexandre Gama as the leader.
In addition to advertising and communications, Alexandre Gama has made contributions to Brazilian art and music. His work was displayed at the Brazilian Art Museum for two months and is said to be the first show of its kind. In 2014 he established VIOLAB which is an acoustic guitar instrumental music project that included a studio, its own record label, and a YouTube channel. He has won a total of 23 Lions from the Cannes Festival and is now one of six members of the Global Creative Board.
The Chief Medical Officer of Life Line Screening, Andrew Manganaro at an interview with CEOCFO Magazine, revealed that he felt humbled by how the company’s credibility has grown over the years. The number of people who go for screening has increased massively and so is the support from vascular specialists and family doctors. To Andrew, it is rewarding that now a patient can easily treat the vascular and cardiovascular disease before it becomes catastrophic and more information click here.
Life Line Screening is ranked the best in the use of state of the art technology to screen for the vascular and vascular-associated disease. Dr. Andrew Manganaro’s work is to supervise the physicians who review the ultrasound and is in-charge of marketing for clinical correctness, research, and quality assurance. Life Line Screenings does not stop there. It keeps looking for ways to prevent and educate on chronic diseases. Recently, a new screening for respiratory issues was added and a new test for adult onset diabetes is on the way too. The marketing team, the company’s database, and publications spread the benefits of the company so that more people can be part of it and its Website.
About Life Line
Life Line Screening is a community-based preventive health screening company that identify the risk of serious illness like carotid artery disease and stroke, so prevention measures can start before it is too late. The screening is usually done by trained and certified healthcare professionals and it is painless and quick. The results are presented to the personal doctor who can recommend the way forward for the patient and learn more about Lifeline Screening.
The three preventive screening are done at Life Line Screening depending on the risk algorithm results. Finger-stick blood screenings which identify risks of diabetes or heart disease. This involves pricking the figure and getting a small blood sample that is then tested. The results are always ready in ten minutes. Then, there is ultrasound screening. The machine sends sound waves into the area under observation and echoes sent back as an image, the image is then analyzed by the technicians. The last method is limited electrocardiograph. EKG electrode screening is done to listen to the heartbeat where irregular heartbeat shows an increased risk of stroke.
When looking at the highly competitive e-commerce apparel niche, Amazon has been having their way with the competition for years, pulling in an unbelievable 20 percent of the sales in that space. It might seem foolish to try and compete with the giant, but one such company has their sights on going right to the top themselves. Kate Hudson’s Fabletics has been pulling in about $250 million in the last three years, and those numbers mean they are making a serious play for the top spot in that niche.
When you try to figure out the success of this company, all you have to do is listen to how Hudson describes the sales process. Hudson says a unique blending of reverse showrooming and company membership have women making purchases in record numbers. At first, you look at the sales in the retail Fablectics stores in the mall and don’t see anything out of the ordinary. Women are getting their free memberships, taking the Lifestyle Quiz, window-shopping, but more importantly they are trying on all those pieces or workout apparel. This athleisure brand could sell itself based on style and high-quality, but you may be surprised how many shoppers leave the store without buying anything.
Hudson says that her company sees record sales when it comes to the e-commerce store. As a member to the Fabletics website, when you try on the active-wear in the retail store, all those items are then transferred to the online shopping cart. Women who loved the way that a style fit are able to go online and find far more colors than in the store, so they wind up buying more. That is how the reverse showrooming process works, no more guessing if something will fit, you already know so you search the website for new arrivals and stock up. Compared to shopping in the retail setting, these women are putting more in their online shopping carts as a result.
The combination of that relaxed buying atmosphere, lower pricing, and free shipping for online orders, have women joining the Kate Hudson’s Fabletics in record numbers. No longer is shopping online problematic like when buying at Amazon and having to guess if that workout apparel will fit, now you already know how it looks and feels and you can buy as much as you like without worry of having to return the wrong sizes over and over.