Luke Lazarus: The innovative mind of the 21st century

Every business leader needs a partner who will help them focus on what is essential for the success of their businesses. In the last two decades, Luke Lazarus has built successful business partnerships with businesses and leaders. He has been at the forefront of developing their business plans and managing the growth of their businesses.

The Melbourne based startup consultant works behind the scenes, offering seasoned insights to CEOs who are executing decisions for their brands. He outlines the product story before it is sold to the business partners, investors or even customers.

A product, which is synonymous with its story is likely to win. Lazarus is also very keen to identify segmented markets on behalf of his clients before they can carry out any launch.

The esteemed executive has mastered the relevant financial metrics for any successful business. Nonetheless, he emphasizes on the need to align them with the visions of the business. This includes having consistency and transparency.

He has been at the helm of many startups helping them redefine and restructure their visions. As a consultant, he has the zeal to see them thrive to new levels of stability. He does this by assessing and diagnosing issues aligned to business development. Lazarus will project profitability and monitor the management of cash flow for every given project. Read more: Luke Lazarus – and Luke Lazarus Profile |

More often than not customers of any business expect an emotional connection with products which they spend on. They look for businesses with which they can share values.

Thus, it is the responsibilities of businesses to create such experiences. Watching companies pull through with their innovative ideas at the benefit of their customers excites him. Meanwhile, he continues to encourage startups to build their initial ideas into meaningful brand stories.

As an entrepreneur, he has always believed in his success. He is always targeting networking opportunities which he says ends up giving him professional collaborations. Lazarus is a strong advocate of having the right talent for whatever project.

More than ever, he believes in recording everything whether in a notebook or a photo, a voice memo or a punch note on his phone. Journaling keeps his head clear and acts as a reminder of his to-do items.

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