Luke Lazarus: The innovative mind of the 21st century

Every business leader needs a partner who will help them focus on what is essential for the success of their businesses. In the last two decades, Luke Lazarus has built successful business partnerships with businesses and leaders. He has been at the forefront of developing their business plans and managing the growth of their businesses.

The Melbourne based startup consultant works behind the scenes, offering seasoned insights to CEOs who are executing decisions for their brands. He outlines the product story before it is sold to the business partners, investors or even customers.

A product, which is synonymous with its story is likely to win. Lazarus is also very keen to identify segmented markets on behalf of his clients before they can carry out any launch.

The esteemed executive has mastered the relevant financial metrics for any successful business. Nonetheless, he emphasizes on the need to align them with the visions of the business. This includes having consistency and transparency.

He has been at the helm of many startups helping them redefine and restructure their visions. As a consultant, he has the zeal to see them thrive to new levels of stability. He does this by assessing and diagnosing issues aligned to business development. Lazarus will project profitability and monitor the management of cash flow for every given project. Read more: Luke Lazarus – and Luke Lazarus Profile |

More often than not customers of any business expect an emotional connection with products which they spend on. They look for businesses with which they can share values.

Thus, it is the responsibilities of businesses to create such experiences. Watching companies pull through with their innovative ideas at the benefit of their customers excites him. Meanwhile, he continues to encourage startups to build their initial ideas into meaningful brand stories.

As an entrepreneur, he has always believed in his success. He is always targeting networking opportunities which he says ends up giving him professional collaborations. Lazarus is a strong advocate of having the right talent for whatever project.

More than ever, he believes in recording everything whether in a notebook or a photo, a voice memo or a punch note on his phone. Journaling keeps his head clear and acts as a reminder of his to-do items.

Learn more about Luke Lazarus:

Luke Lazarus Gives On Insight To His Career as a Startup Consultant

Luke Lazarus is a startup consultant and entrepreneur based in Melbourne, Australia. He has had a successful entrepreneurial career that has spanned two decades. As a consultant, Lazarus helps businesses achieve coherence when making executive decisions. He understands that business leaders need help when coming up with a clear strategy.

He began his career after completing his MBA at 24 years old. By the time he was 33, he went on to found and sell four successful businesses. Ten years later, Lazarus has made a name for himself helping new and struggling businesses get on the correct path. He sat down with to talk about his typical day, how he brings ideas to life, how he remains productive and advice he gives other entrepreneurs

Luke Lazarus gets up before the sun and meditates for the first 10 or 15 minutes of each day to clear his head. He then checks emails, makes coffee and takes his dog for a walk. This is followed by a session at the gym for a brisk morning workout. Read more: Luke Lazarus –   and Luke Lazarus Profile |

After his workout, he begins his workday of meeting with startups for consultations. This could last up to 8 hours a day. During the day he takes notes to stay organized and likes to stick to a clear agenda.

In the entrepreneurship and startup world, Lazarus believes that telling a story is the best way to bring an idea to life. This is because people connect emotionally to things and if a product can make a person feel a certain way, they are more inclined to purchase it.

According to Lazarus, the best ideas have always come from his own personal problems as he feels they are something anyone can relate to.

Lazarus remains productive by recording everything and keeping it in a notebook that he has with him at all times. Keeping a written record of everything allows him to have a clear head and helps him stay on task as he never forgets what he has to do. Read more: Luke Lazarus Profile | and Luke Lazarus –

The advice that he gives other entrepreneurs is to find a story and use that as your selling point. Humans are emotional creatures and they get emotionally attached to items. If that item or service has a story behind it, particularly one that is about solving a problem. People will be more likely to purchase the product or service.

Luke Lazarus’ passion is providing startups and struggling companies on how to succeed. With over two decades of experience, he has become the go-to man in Southeast Australia.

Follow Gustavo on Twitter