In business, there is very likely to be some risks being taken. This is especially the case when it comes to loans and finances. GreenSky Credit specializes in loans to clients that are hoping to build their next business. CEO David Zalik is very careful about the risks he takes. One thing that he has decided is to keep the company private so that this can keep the pressure off of the company when it comes to risks. However, GreenSky Credit is the type of company that people would want to invest in because it solves an issue that many people have when it comes to getting loans.
The traditional way of getting a loan is by going to a bank. Clients would feel out an application with all of the information about their finances and their income. Then a little bit of time is taken in deciding whether or not to loan or how much to loan. Depending on the lender, this can be a lengthy process. GreenSky Credit believes that this process can be sped up with the use of technology. This business is based on the idea of speeding everything up.
With GreenSky Credit, people can use their smartphones or other mobile devices they may have in order to get their loan. The company then figures all of the risk factors of the client into their decision. Once they come to a final decision, they let their client know and they carry out the decision. The process of Greensky is an example of innovation for clients. One of the ways that they are able to adequate serve their clients so well is by making the right choices with their company as to whether or not they are going to go public and then factor in the needs of the investors.